Parallel 6, a creative mobile technology firm, has created a solution to close the gap on wasteful entertainment marketing through their technology platform, Captive Reach. Instead of spending money trying to remarket to movie fans film after film or show after show, entertainment companies now have access to powerful data collected from uniquely branded mobile apps to accurately measure their marketing efforts and its actual impact at the box office.
(PRWeb May 31, 2013)
Read the full story at http://www.prweb.com/releases/captivereachentertainment/marketingmobileapp/prweb10787440.htm
